Following guidelines of local, state and federal health officials, the CDC and the WHO, we have begun re-opening our hearing centers. However, the health of our patients, hearing care professionals and associates remains our top priority. For more information and a list of the locations that are open, click here.

Hearing Loss Didn’t Stop Derrick Coleman from Winning a Super Bowl

The Pacific Northwest has had a lot of attention lately. As you may already know, the Seattle Seahawks defeated the Denver Broncos in Super Bowl XLVIII on February 2nd by a score of 43-8. This wasn’t the only victory…

Seahawk fullback, Derrick Coleman, has been recognized throughout the nation for something truly inspiring. Despite the odds, he has worked very hard to live the life that he always dreamed of! You see, Derrick Coleman is the first known NFL player to be considered legally deaf. His recent inspirational Duracell commercial on his turbulent yet beautiful journey to the Super Bowl has been viewed more than 18 million times on YouTube. You can see the video here:

Since this commercial aired, the awareness of hearing loss has spread like wildfire! In fact, upon hearing his story, two courageous young girls with hearing loss came forward to write a letter to Derrick Coleman. True to form, he responded, thanking them for their bravery and support! Their heartfelt letter sparked even more nationwide media attention. Days before the big game, the hearing instrument organization, Oticon, invited these girls to pre-game media events. The girls even supported their team wearing their blue-and-green hearing aids!

And then, the day before the big game, Derrick Coleman volunteered at a service mission sponsored by the Starkey Hearing Foundation at Yankee Stadium. The Seattle Seahawks player was one of many other celebrity volunteers dedicated to helping those in need. During the two-day mission, more than 100 people received hearing aids!

Yes, Seattle won 43-8. That’s quite an accomplishment! And let’s not forget Seattle’s much heralded 12th Man! Seattle’s home games have been measured to get up to 136 dB of volume. That’s some LOUD and proud support! (So… if you happen to go to a game, you may just want to bring along some earplugs – you’ll be glad that you did).

Thank goodness for people like Derrick Coleman! Because of his ability to tell his story, we as a society can become more educated on hearing loss and its effects. There needs to be better appreciation of the unique sets of challenges that hearing-impaired people face every single day. If you have hearing loss, don’t let it stand in the way of your dreams! Hearing loss shouldn’t hinder anyone from living the life that they want to live! Just ask Derrick Coleman.